Digital Marketing / Advertising / Online Marketing are some of the most used terms of the industry today. However, it is sadly just a number of jargon for most of people who hear it and employ it to convey their minds. What exactly is digital marketing and what part of it critical for today’s business specific person? We’re here to break it down in which you in the simplest words possible.
Online Marketing in actual fact marketing of marketing onto digital platforms so as to hold onto your loyal consumers as well as increase easy reach to new potential target audience easily.
That is the software. That is what Online marketing must be. There are some further questions need attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is yes. Digital / Internet marketing can be a wider concept than the social media marketing in the sense that, all social networking platforms are available digitally i.e. online. However, there are other platforms that fit in digital marketing other than social media advertising and marketing.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of one’s product on motors like google such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a way of developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. This is often a way to get higher rankings their search results on the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every site owner as it helps you stand out among the sea of websites we see .
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social sites platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it comes to products that possess a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple cycles. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy within so as support keep reminding them relating to visit to price of running.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and a lot more.
However, for a great digital / Internet marketing experience, a campaign needs to be developed using all the above mentioned tools.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771